The brief of this project was to propose a set of design concepts for a Sports Utility Vehicle for Tier 2 and Tier 3 cities in India for the year 2020. The client wanted the design to compete with the Mahindra Bolero, which was the market leader. The team started from user and market research to understand why the Bolero was the preferred choice of the masses and what do they look for in the car when making a decision to buy one. Based on the feedback, multiple concept sketches developed and presented to the client. After a few rounds of iterations the final concept was presented to the management team of the client.