THE CHALLENGE

The mobility of people and goods is progressively changing as the application of various technologies advances. Digital technologies, Material technology, and cultural changes are all driving different needs, demands, and expectations. By observing various technology, businesses, and social trends such as ubiquitous sensors, autonomous vehicles, interconnected systems, and new business models, this project's intent is to imagine a range of new value propositions that align with Bridgestone, their corporate philosophy, business products, and services. The project goal and objective was to present scenarios of future work, living, and play for a 10-year timeframe.

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THE SOLUTION
Through the application of various human-centered and contextual research methods, the team presented a student mobility solution with a special focus on enhancing collaborative education.

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